Certified Digital Marketer

Aim of Study

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer. We are the best in digital media marketing training in Dubai

Learning outcomes

• Once you join for digital media marketing training with us & on completion of this module the learner will/should be able to:
• Assess the impact of digital technology on the practice of marketing.
• Analyze the use of different forms of digital marketing in the development of an online presence.
• Develop a plan for marketing a product of business online.
• Integrate social media tools into a marketing communications strategy.
• Use a publishing platform to build a web presence with integrated data collection and links to social media

Training Methodology: Lectures; Distance Learning Methods
Activities: Practical’s; Lectures and Presentations in Electronic Form
Credit Hours: 24

Key Benefits

• Speed up your Marketing career
• Learn Digital marketing Techniques for your business
• Qualified and Experienced Faculty
• Get the certificate from London College
• Get the certificate from Ministry of Dubai (KHDA)
• Contents
• Introduction to Digital Marketing
• Developing an Online Strategy
• Online User Behavior
• E-mail marketing
• Social Media Marketing
• Online Advertising and Promotion
• Practical Skills in Digital Marketing
• Course Outline

Module 1- Introduction

• Principles
• Our tools
• Key concepts of digital marketing
• Traditional versus digital marketing
• The opportunity of digital marketing
• Characteristics of digital marketing
• Implications of digital marketing
• Market research versus market reality

Module -2 SEO (Search Engine Optimization)

• Key SEO concepts
• Search results and positioning
• Benefits of search position
• Stakeholders in search
• Mechanics of search
• On page optimization
• The SEO process
• Customer insights
• Analysis and review
• Keyword research and selection
• Content updates and layout
• Meta tags
• SEO site map
• SEO webmaster tools
• Off page optimization
• Inbound links and link building
• Ranking
• Rules and regulations

Module -3 Pay Per Click (PPC)

• Key PPC concepts
• Strengths of pay per click
• Keyword research and selection
• Google PPC
• Research tools
• Search campaign process
• Ad copy
• Landing pages
• Targeting
• Budgets
• Scheduling
• Display networks
• Ad center
• Campaign management
• Conversion tracking
• Conversion metrics: CPA, CTR
• Bidding
• Analytics
• Rules and regulations

Module - 4 - Email Marketing

• Key email marketing concepts
• Campaign process
• Online data capture
• Offline data capture
• Segmentation
• Email design
• User behavior
• User characteristics
• Email copy
• Email structure
• Email delivery
• Email systems
• Filtering
• Scheduling
• Measurement
• Key terms and metrics
• Split testing
• Rules and regulations

Module 5- Digital Display ads

• Key digital display concepts
• Benefits of digital display
• Challenges of digital display
• Business value
• Running effective ads
• Ad formats, features and display frequency
• Campaign planning
• Campaign steps
• Target audience
• Campaign objectives
• Campaign budget
• Creative formats
• Targeting
• Tracking your campaign
• Optimizing the campaign
• Rules and regulations
• Module 6- Social Media Part 1
• Key social media concepts
• Social media goals
• Setting goals and priorities
• Facebook set up, privacy and business page
• Twitter set up, profile and engagement
• LinkedIn set up, profile, building connections, engagement and company page
• Google+ set up, engagement and brand page
• YouTube search, set up, channels and engagement
• Rules and regulations

Module 7- Social Media Part 2

• Implementing social
• New social challenges
• Listening first
• The quality scale
• Landing pages
• Facebook promotions, offers and events
• Promote an event
• Event follow up
• Facebook places, advertising and sponsored stories
• Goals and targeting
• Scheduling and delivery
• Apps and plugins
• Facebook groups and page insights
• LinkedIn groups, job search, and advertising
• Promoted tweets
• Promoted Twitter accounts
• KPI measures
• Analytics
• Third party apps
• Reporting
• Rules and regulation

Module 8- Analytics

• Key analytics concepts
• Goal set up
• Account set up, code and profiles
• Goal configuration and funnels
• Audience
• Dashboard
• Technology
• Advertising
• Ad Words campaigns
• Traffic sources
• Scheduling and delivery
• Bounce rate
• Site speed
• Site search
• Events
• Conversions
• Ecommerce
• Reporting
• Real time reporting
• Intelligence reporting
• Customized reporting
• Rules and regulations

Module 9- Strategy and Planning

• Key strategy and planning concepts
• First steps
• Planning
• Situation analysis
• Information gathering
• Target audience
• Setting objectives
• Appropriate tools
• Action plan
• Setting the budget
• Measurement
• Iteration and enhancement
• Rules and regulations

Module 10- Blogging for Business

• Why blogging is important for your business
• Target markets for blogging
• What to write: content strategies for blogging
• How long should your blog post be
• Tips to increase blog SEO
• How to make killer headlines
• Cross-promoting your blog with social media
• ROI’s to measure blog success
• Rules and regulations