Digital Marketing Training And Certification In Dubai
Aim of Study
This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer. We are the best in digital media marketing training in Dubai
Learning outcomes
- Once you join for digital media marketing training with us & on completion of this module the learner will/should be able to:
- Assess the impact of digital technology on the practice of marketing.
- Analyze the use of different forms of digital marketing in the development of an online presence.
- Develop a plan for marketing a product of business online.
- Integrate social media tools into a marketing communications strategy.
- Use a publishing platform to build a web presence with integrated data collection and links to social media
Training Methodology: Lectures; Distance Learning Methods
Activities: Practical’s; Lectures and Presentations in Electronic Form
Credit Hours: 24
Key Benefits
- Speed up your Marketing career
- Learn Digital marketing Techniques for your business
- Qualified and Experienced Faculty
- Get the certificate from London College
- Get the certificate from Ministry of Dubai (KHDA)
- Contents
- Introduction to Digital Marketing
- Developing an Online Strategy
- Online User Behavior
- E-mail marketing
- Social Media Marketing
- Online Advertising and Promotion
- Practical Skills in Digital Marketing
- Course Outline
Module 1- Introduction
- Principles
- Our tools
- Key concepts of digital marketing
- Traditional versus digital marketing
- The opportunity of digital marketing
- Characteristics of digital marketing
- Implications of digital marketing
- Market research versus market reality
Module -2 SEO (Search Engine Optimization)
- Key SEO concepts
- Search results and positioning
- Benefits of search position
- Stakeholders in search
- Mechanics of search
- On page optimization
- The SEO process
- Customer insights
- Analysis and review
- Keyword research and selection
- Content updates and layout
- Meta tags
- SEO site map
- SEO webmaster tools
- Off page optimization
- Inbound links and link building
- Ranking
- Rules and regulations
Module -3 Pay Per Click (PPC)
- Key PPC concepts
- Strengths of pay per click
- Keyword research and selection
- Google PPC
- Research tools
- Search campaign process
- Ad copy
- Landing pages
- Targeting
- Budgets
- Scheduling
- Display networks
- Ad center
- Campaign management
- Conversion tracking
- Conversion metrics: CPA, CTR
- Bidding
- Analytics
- Rules and regulations
Module - 4 - Email Marketing
- Key email marketing concepts
- Campaign process
- Online data capture
- Offline data capture
- Segmentation
- Email design
- User behavior
- User characteristics
- Email copy
- Email structure
- Email delivery
- Email systems
- Filtering
- Scheduling
- Measurement
- Key terms and metrics
- Split testing
- Rules and regulations
Module 5- Digital Display ads
- Key digital display concepts
- Benefits of digital display
- Challenges of digital display
- Business value
- Running effective ads
- Ad formats, features and display frequency
- Campaign planning
- Campaign steps
- Target audience
- Campaign objectives
- Campaign budget
- Creative formats
- Targeting
- Tracking your campaign
- Optimizing the campaign
- Rules and regulations
- Module 6- Social Media Part 1
- Key social media concepts
- Social media goals
- Setting goals and priorities
- Facebook set up, privacy and business page
- Twitter set up, profile and engagement
- LinkedIn set up, profile, building connections, engagement and company page
- Google+ set up, engagement and brand page
- YouTube search, set up, channels and engagement
- Rules and regulations
Module 7- Social Media Part 2
- Implementing social
- New social challenges
- Listening first
- The quality scale
- Landing pages
- Facebook promotions, offers and events
- Promote an event
- Event follow up
- Facebook places, advertising and sponsored stories
- Goals and targeting
- Scheduling and delivery
- Apps and plugins
- Facebook groups and page insights
- LinkedIn groups, job search, and advertising
- Promoted tweets
- Promoted Twitter accounts
- KPI measures
- Analytics
- Third party apps
- Reporting
- Rules and regulation
Module 8- Analytics
- Key analytics concepts
- Goal set up
- Account set up, code and profiles
- Goal configuration and funnels
- Audience
- Dashboard
- Technology
- Advertising
- Ad Words campaigns
- Traffic sources
- Scheduling and delivery
- Bounce rate
- Site speed
- Site search
- Events
- Conversions
- Ecommerce
- Reporting
- Real time reporting
- Intelligence reporting
- Customized reporting
- Rules and regulations
Module 9- Strategy and Planning
- Key strategy and planning concepts
- First steps
- Planning
- Situation analysis
- Information gathering
- Target audience
- Setting objectives
- Appropriate tools
- Action plan
- Setting the budget
- Measurement
- Iteration and enhancement
- Rules and regulations
Module 10- Blogging for Business
- Why blogging is important for your business
- Target markets for blogging
- What to write: content strategies for blogging
- How long should your blog post be
- Tips to increase blog SEO
- How to make killer headlines
- Cross-promoting your blog with social media
- ROI’s to measure blog success
- Rules and regulations